Once a basketball player excels and becomes a
superstar, he is often offered a chance to make a signature shoe. Before a
brand can present an athlete with this opportunity, they have to ensure that there
is a demand within the consumer market and that the basketball player has
enough media coverage.
After this step, the design process of the shoe begins
which incorporates different elements the athlete desires. Regardless of which
shoe the consumer decides to purchase, they all express the same idea: NBA
shoes are designed with specific technology that betters your basketball game
on the court to help you become a better athlete.
Michael Jordan, LeBron James, Kobe Bryant, Kevin Durant are a
few of the NBA’s superstars that have their own signature shoes. They all have
had huge success with their shoe lines, especially Jordan. Many fans idolize
these superstars and when they see them being successful in their careers, consumers
may believe that the purchase of these signature shoes, may also help them
become better at basketball.
The following video shows Nike portraying the
different elements and technology that are integrated into a shoe to affect
different parts of an athlete’s game:
Would you
purchase a basketball shoe based on what the shoe has to offer or whether it's
made by your favourite athlete?
Source:
Nike. (2012, August 10). Nike+ Presents: Maximize
Your Game. Retrieved from YouTube:
https://www.youtube.com/watch?v=LYWEN0g0diI
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