NBA Sponsorships

The NBA is a very profitable organization through the use of sponsorship's and different marketing techniques. The organization has a long list of sponsors which include Nike, Adidas, State Farm, etc. Every single game provides an opportunity for companies to market and advertise their products and services through commercials.

The following is a pie chart that shows the percentage according to IEGSR of sponsorship involvement from the most active sponsors in the NBA:

Gatorade has been one of these sponsors to promote their products. However, they market their products not only through commercials but through in-game endorsements by getting the players to use their towels or to drink their products when dehydrated.

The following video portrays a relationship between Gatorade and one of the NBA’s greats, Michael Jordan:

The amount of well-known companies that sponsor and want to be linked with this organization is outstanding. It provides one with a better insight into how prestigious this organization is and what an honour it is to be associated with it.

Do you know any sponsors not listed in the pie graph above that are associated with the NBA?

Sources:

Gatorade. (2015, February 15). This Is How You #BeLikeMike | NBA All-Star 2015. Retrieved from YouTube: https://www.youtube.com/watch?v=SOVnDu1IZjQ

NBA Sponsorship Revenue Totals $679 Million In 2013-2014 Season. (2014, August 11). Retrieved from IEGSR: http://www.sponsorship.com/iegsr/2014/08/11/NBA-Sponsorship-Revenue-Totals-$679-Million-In-201.aspx